Role: Writer, Director, Producer

Responsibilities: Concept development, scripting, directing on-location shoots across multiple states, collaborating with the DP to design the visual language, and overseeing edit and grade. Also guided the original score to align emotionally with the narrative.

Description:
ViaPath Technologies partnered with Pinkston to produce a flagship brand film that would anchor their messaging for 2022 and beyond. I crafted the story around Antonio, a formerly incarcerated individual whose personal journey reflects ViaPath’s mission of transforming corrections and breaking the cycle of incarceration.

The piece was shot across multiple facilities and locations, blending cinematic visuals with authentic testimonials from staff and individuals impacted by ViaPath’s technology. My focus was to strike a balance between realism and aspiration — making sure the film resonated with both internal teams and external partners.

Impact:
The video debuted during ViaPath’s year-end leadership call to widespread acclaim, later rolled out across their website, internal communications, and sales channels. Feedback from the CEO and leadership emphasized the emotional weight and professionalism of the piece, calling it “a great success” and “something to be proud of.”